The Power of Events platform was launched yesterday, 16 February, at London venue HERE at Outernet.

Bringing together the seven sectors that make up the UK event industry, the launch event was also an opportunity to thank 200 of the supporters and partners that have contributed to help deliver the platform.

The platform showcases the seven core sectors including overview videos, 100+ industry community organisations, 44 news articles referenced, 90+ industry calendar events profiled and 100s of business supporters recognised.

The Power of Events founder Rick Stainton (pictured left) led the short launch presentation with a quick tour of the platform.

He said, “We’ve seen how bringing together some of our leading event businesses and organisations with academic support from our ten University partners has the potential to be a game changer in the way our industry is seen and understood.

“Making those connections was the first step – now we’ll be curating those relationships to help deliver robust data for the industry and evidence-based research.”

Simon Hughes, director, The Power of Events, highlighted the importance of engaging with students and the next generation as a critical element in the overall mission moving forwards.

He said, “We work in a world where our ability to deliver creative solutions to often complex and challenging requests sets us apart from many other career options. That diversity and the wide range of skills we require to maintain our world-class reputation is both an opportunity and a barrier.

“This resource has been designed to help us break down those barriers and make us more competitive when it comes to attracting new talent into the UK events industry.”

Stainton also confirmed that the web insight app will be launched later this Spring with a cross Four Nations roadshow and urged eventprofs to explore the platform, share it with others and give feedback.

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